“I don’t like sales”
People are taught early on that salespeople are slimy and only after your money. This can be a hard belief to break. Often, this objection is the result of a long-winded presentation.
We’ve rambled on about our products.
We’ve bludgeoned our prospect with the inner workings of our compensation plan and explained why it’s the greatest.
We’ve explained how the founders can walk on water and burp sparkles and rainbows.
Plus, we even help children in need.
On and on we go…
…thinking we’re helping the situation.
But let’s consider what our prospect is thinking at this point.
Maybe they’re thinking:
“I wonder if I’ll be home in time for my favorite show?”
“Ugh. I have to work tomorrow. I hope I get home in time to shower.”
“This sounds great, but I’m never going to be able to learn all of this information.”
“Uh oh, I think I left the lights on.”
The bottom line?
The prospect is getting bored.
We’ve given them so much information that they feel they will need to also learn how to present all of this information to be successful.
That’s why, when we ask them if they’re ready to get started, they respond with something clever like “Oh, I don’t know. I’m not really good at sales.”
And…
…how does the amateur respond to this objection?
They talk the prospect to death some more.
Amateurs say things like:
“It’s not selling, we’re just sharing with our friends.”
Or “You sell everyday. You have kids or a spouse right? Every time you get them to do something you had to sell them on the idea right?”
Or worse, “You don’t have to be good at selling. Just give me a list of your friends and family and we can talk them to death together.”
Yuck.
No thank you.
The solution?
If we learn better words, we can begin to get better results when this objection comes up. So, what do professionals say to overcome this objection?
When a prospect says “I’m not into sales” let’s say this:
“What do you mean by that?”
This will help us figure out what they’re really saying. If they say something like “You know, where you have to go and sell stuff to your friends and family etc…”, we’ll say:
“Is that something you’d like to do?”
They’ll say “NO! etc..” and we’ll say:
“Well, would it be okay if I showed you how to do this without having to (Repeat back what they said they didn’t want to do)?”
If they say yes, we’ll say “OK. Let’s get you started okay?”
When we answer the salesman objection this way, it helps us understand where they’re coming from and helps us put the prospect’s fears to rest without continuing to talk them to death.
What should we learn next?
Let’s tackle this one:
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